Our client, a leading household name, is recruiting for a Senior Marketing Insight Analyst, to join this ecommerce business based near Barnet, Herts.
*Analyse customer data to determine key improvements that can be made to our Marketing strategies *Translate customer need into detailed technical and functional specifications *Work closely with key stakeholders within the Marketing team to identify trends and customer needs *Analyse customers' data, determine key performance indicators for each element of a customer experience, and then build automated performance trackers to monitor those elements on a regular basis *Be the product owner of our in-house customer analytics tool (the Brain) and maintain the data integrity and reliability and work with internal and external stakeholders to further enhance and develop the tool
*Minimum of five years' experience in web and customer analytics in an online retail environment *Proven ability to analyse, present and communicate concepts that drive actions and outcomes *Comfortable working with and manipulating massive data sets *Testing, measuring and validating the value of your outputs in live environments. *Experience with building and testing algorithms using both 1st party and 3rd party data would be beneficial *Solid technical understanding - you will need to be comfortable having technical conversations and know when to lead, when to challenge and when to ask questions. *Experience of Google Analytics and Adobe Site Catalyst required. *Hands on experience of using Tableau/Power BI and SQL is required *Graduate (2.1 or above) in mathematics, statistics, or computer science
Head of ContentBarnetOur client, a leading household name, is recruiting for a Head of Content. located near Barnet, Herts. *Ownership of all product content for the brands including the product and website content strategy, providing insights and guidance on what the content should be, also creatin...