Marketing Executive
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| Job Type | Permanent full-time |
| Location | St. Albans |
| Area | East of England, UK |
| Sector | Marketing |
| Salary | £24000 - £36000 per annum |
| Start Date | Immediate |
| Job Ref | AK 16323_1600703559 |
| Job Views | 916 |
- Description
- Our client, a global firm based near St Albans, Herts, is looking for a Marketing Executive to join their team.
Responsibilities
Coordinate, manage and grow social media platforms
Implement B2B & B2C social media strategy across major channels
Create engaging content & multimedia for associated campaigns (eg videos, articles, gifs, infographics, images etc)
Utilise budget effectively to administer paid social campaigns, pay-per-click advertising, Google ads etc
Utilise Google Analytics & other tools to monitor, analyse & report on campaign ROI & web traffic
Enhance ecommerce Shopify site based on consumer behaviour from social-generated visits
SEO optimization - keyword research and strategy implementation
Marketing automation implementation (outbound eshots etc)
Stay up to date with social media trends and developments
Required skills/attributes
Understanding of and experience with social media platforms for commercial use via B2B and B2C channels
Proven track record of successful campaign and project management
Excellent copywriting & communication skills
Numbers-driven ability to analyse campaigns, suggest improvements and make changes dynamically
Familiarity with design software and technologies to create professional content within brand guidelines (eg InDesign, Illustrator, Photoshop)
Keenness to learn and experiment with new ideas, channels, platforms etc
Experience managing multi-location campaigns and working with global offices
Qualifications
Required - BSc degree in Marketing or relevant field
