Head of CRM
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| Job Type | Permanent full-time |
| Location | Borehamwood |
| Area | East of England, UK |
| Sector | Marketing |
| Salary | £70000 - £85000 per annum |
| Start Date | immediate |
| Job Ref | AK 190163_1610718900 |
| Job Views | 724 |
- Description
- Head of CRM
Hertfordshire
75k to 85k plus bonus
We are looking for an experienced Head of CRM and Head of Customer Retention and Loyalty to join a multi-million pound E-commerce organisation based in Borehamwood, Herts.
This role will be responsible for delivering the knowledge and understanding of everything relating to our customers and using that knowledge to drive the business forward. You will be responsible for leading the Marketing CRM strategy for both brands.
*Your main objective will be to grow revenue through engagement, retention and loyalty of customers
*Implement a data driven approach to hit defined KPIs
*Take bold decisions based on sound customer insights to drive customer engagement, loyalty and retention through all CRM channels
*Gather all customer insights and translate this feedback into actionable recommendations - NPS, customer reviews
*Continually optimise the customer journey and to identify new opportunities for growth
*Guide and develop the CRM team (currently a team of three)
*5+ years' experience in a B2C ecommerce retail environment, managing complex email marketing campaigns
*Strong people manager
*Good technical knowledge with previous experience of analytics, ESPs and database query tools
*Good understanding and previous ownership for all GDPR related aspects of CRM
*Creative and passionate about looking for new ways to enhance the customer experience
*Strong analytical skills
