Marketing Manager

2020-12-15 15:33:322021-02-25 ITSS Recruitment
Job Type Permanent full-time
Location Northolt
Area Greater London, UK Greater London UK Northolt
Sector Marketing
Salary £35000 - £40000 per annum
Start Date Immediate
Job Ref Ak 16541_1608046412
Job Views 268
Our client, a specialist electronics company based near Uxbridge, is looking for a Marketing Manager, to help build a global brand.

The role will be covering all aspects of our marketing in the UK and internationally. Experience in a B2B product-based business is essential.

Objectives of this role

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

· Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

· Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

· Work with your own budget, setting and achieving KPI targets

· Working in partnership with resources, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

· Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

· Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

· Managing all marketing for the company and activities within the marketing department.

· Developing the marketing strategy for the company in line with company objectives.

· Co-ordinating marketing campaigns with sales activities.

· Overseeing the company's marketing budget.

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

· Manage, plan, and participate at industry events.

· Monitor, measure, and report social media activities, trends, and campaign result.

· Develop, create, and deliver internal and external marketing materials, including but not limited to: brochures, price lists, blog content, sales collateral, and case studies.

· Planning and implementing promotional campaigns.

· Manage and improve lead generation campaigns, measuring results.

· Overall responsibility for brand management and corporate identity.

· Preparing online and print marketing campaigns.

· Monitor and report on effectiveness of marketing communications.

· Working closely with design agencies and assisting with new product launches.

· Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

· Analysing potential strategic partner relationships for company marketing.

Skills and Qualifications

· Bachelor's degree in marketing, business, or related field

· Excellent written and verbal communication skills

· Highly organised and efficient

· Proven experience developing marketing plans and campaigns

· Strong project management, multitasking, and decision-making skills

· Metrics-driven marketing mind with eye for creativity

· Experience with marketing automation

· Proficiency with online marketing and social media strategy

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